May 21 - May 31

Make It Count Challenge: Orajel Kids toothpaste

Make It Count Challenge: Orajel Kids toothpaste


A beautiful mess — does that describe your family these days? If so, you’re not alone! 

Our weekly Make It Count Challenges are giving us the chance to see families, just like yours, working hard to make these days count with simple, but exciting activities right from home. 

This week, we’re partnering with Orajel Kids, the #1 pediatrician-recommended training toothpaste brand. Whether you’re waiting for that first tooth to pop through or have a little one brushing on their own, your family can move through every milestone with Orajel Kids toothpaste. 

Ready for your next challenge? We’ve got one for your free-spirited child and another for your seeing-is-believing scholar. So choose which one you fancy and get started!

When you’re done, share your project or experiment photos or videos for a chance to win a $500 art and technology prize kit from ClassTag and Orajel Kids.

Two Ways to Enter

Ready to enter this week’s challenge? Here’s how: 

  • Choose a project from below.
  • Grab some Orajel Kids toothpaste and other household supplies.
  • Complete the project or experiment snapping a photo or video along the way.
  • Share your photo or video on your public-accessible Instagram, Facebook, or Twitter account using hashtags #makeitcountchallenge AND #sweepstakes. You can also tag your friends to connect and share the fun!
  • We’ll contact the winner via a comment below the entry post on the platform used to enter – keep your eyes peeled for the message & fingers crossed!

Official Rules apply.

The Prize

Share your project or experiment pics for a chance to win a state-of-the-art creativity prize and technology prize pack valued at $500. Choose from one of the two packages:

For the curious creative: Toybox 3D Printer Deluxe Bundle Boogie Board Magic Sketch Color LCD Writing Tablet VTech Kidizoom Action Cam Makeblock Codey Rocky Programmable Robot

For the adolescent artist: Wacom Intuos Wireless Graphics Drawing Tablet with 3 Bonus Software Included Prismacolor Premier Colored Pencils, Set of 48 1-year subscription to

Toothpaste Art

Encourage sensory exploration and creative play in your pint-sized pupils. Embrace the messy, gooey fun — just remember to save some toothpaste for brushing!


  • 1 tbsp liquid glue 
  • 2 tbsp cornstarch 
  • ½ tbsp toothpaste 
  • 1 drop food coloring 
  • Paper bowl, plate and spoon
  • Cookie cutters, 
  • Play-dough molds 
  • 1 tsp. water


1. Measure the glue, cornstarch, water and toothpaste and put them into the paper bowl. Stir. Slowly add more water if needed. For a clay like mixture, let set overnight.

2. Add one drop of food coloring. Stir.

3. For clay-like mixtures: use cookie cutters and play-dough molds to make shapes! The mixture can also be rolled into balls, for marbles. Let the mixture dry overnight.

4. For paint-like mixtures: Use like finger paint of use the cookie cutters and play-dough molds like stamps or for shape outlines.

Importance of Brushing Experiment

What happens to our teeth when exposed to dark sugary drinks, like soda and juice? No lesson plans required for this one, Mom and Dad — this experiment does the teaching right before your very eyes! Let your kids see firsthand what happens when bacteria leftover from sugary drinks feeds on their teeth. They’ll be racing to brush those teeth at night!


  • Toothbrush
  • Hard-boiled egg
  • Cup
  • Dark soda and/or juice


1. Fill a cup halfway with dark soda or juice.

2. Place the hard-boiled egg into the soda or juice and let it sit overnight.

3. Observe your egg the next morning. Note how the soda or juice ate away at egg’s hard outer shell, making it weak and stained. 

4. Load up the toothbrush with toothpaste, and let your child brush the stains away.

About Orajel™ toothpaste

With a full line of teething pain relief products, parents can depend on Orajel™ to ease their little one’s discomfort – any time, day or night.

As babies grow into toddlers, Orajel™ is there to support parents from their baby’s very first tooth to the first time their child brushes alone with a line of non-fluoride and fluoride toothpaste products. Orajel™ is the brand that parents can rely on to help establish an oral care routine by educating and teaching their children how to brush properly and safely.

Kids love Orajel™ toothpaste too because we make brushing fun! Your child’s oral care routine turns into a fun time by brushing with their favorite characters. From the start, we help your child establish a life-long appreciation for good brushing habits.

Official Rules apply.

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