By participating in this Sweepstakes, you completely release Facebook, Twitter, Instagram, and Church & Dwight, Co., Inc. You acknowledge that the Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter, or Instagram. By entering the Sweepstakes, you are providing information to ClassTag and not to Facebook, Twitter or Instagram.


The “Make It Count Challenge: Mother’s Day Challenge with ARM & HAMMER™ Baking Soda” Sweepstakes (“Sweepstakes”) starts at 12 a.m. Eastern Time (“ET”) on 05/04/2020 and ends at 11:59 pm (ET) on 05/10/2020 (“Entry Period”).


SPONSOR: ClassTag, Inc. 235 W. 48th Street, New York, New York 10036.


ELIGIBILITY: ENTRY IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES OF AMERICA WHO ARE PHYSICALLY LOCATED IN ONE (1) OF THE FIFTY (50) STATES, OR THE DISTRICT OF COLUMBIA, AND ARE AT LEAST 18 YEARS OF AGE OR OLDER AT TIME OF ENTRY. All U.S., Federal, state and local rules and regulations apply. Void outside the Eligibility Area and where prohibited or restricted by law. By participating in this Sweepstakes, entrants agree to abide by all terms of these Official Rules.


HOW TO ENTER: To enter, follow instructions at the challenge page url during the Entry Period and share a picture or video (each, an “Entry”) on Instagram, Facebook, or Twitter using the designated hashtags and tagging to receive one (1) entry into the Sweepstakes. The Entry must also comply with the Entry Requirements below to be eligible. Your profile must be public during the Entry Period. Although it is free to enter the Sweepstakes, if you participate in the Sweepstakes using your mobile device, standard data and message charges may be incurred. 


ENTRY REQUIREMENTS: Entry must be entrant’s own original work, created solely by entrant and not created professionally; must not have been previously published, released or distributed in any form; and must not have won any award. Entries must not advertise or promote third parties’ goods or services, nor contain any material which violates or infringes any copyright, trademark, trade name, trade secret, right of publicity or privacy or other personal and/or proprietary right of any person or entity. Entries must not use third party artistic works, music, poetry, copyrights, trademarks, trade names, logos, similar brand identifying marks, trade secrets or other proprietary rights. Entrants may however use Church & Dwight Co., Inc.’s ARM & HAMMERtrademark and ARM & HAMMER™ Baking Soda products in the Entry. Entry may also: not feature any person other than entrant and/or entrant’s family members; may not contain any personal identification, such as personal names, email addresses or street addresses, without express permission; not contain, mention, refer or otherwise allude to any material, subject or otherwise that is violent, lewd, vulgar, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, racially or morally offensive or otherwise contain inappropriate content or objectionable material; not display or promote nudity, religion, alcohol, illegal activity, drugs or tobacco, firearms/weapons (or the use of any of the foregoing), any activities that appear unsafe or dangerous, or any political agenda or message; and not depict or itself be in violation of any law. Sponsor reserves the right, in its sole discretion, to disqualify any Entry that Sponsor believes, in its sole discretion, does not comply with or is in violation of these Official Rules or that otherwise contains prohibited or inappropriate content.


LICENSE: By submitting an Entry, each entrant grants ClassTag and/or ClassTag’s partners, a perpetual, worldwide, irrevocable, non-exclusive, royalty-free license to transform, edit, modify, reproduce, distribute, transmit, publish, broadcast, perform, display, or otherwise use entrant’s Entry, in whole or in part, with or without modifications, in any form or medium whether now existing or later developed, for any and all purposes without limitation and without further compensation, notice or approval from such entrant.


YOUR PRIVACY: By submitting an entry, the data you provide, including your name and Instagram handle can be shared by ClassTag and ClassTag’s partners. The information provided by entrants will only be used by ClassTag and ClassTag’s partners in accordance with their respective privacy policies.


MARKETING: Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent to ClassTag and the Sweepstakes Parties (defined below) use of entrant’s Entry, in whole or in part, and the name, Instagram or Twitter handle, photograph, likeness, voice, biographical information, statements and city and state of residence (collectively, the “Attributes”) of entrant and any family member depicted or appearing in entrant’s Entry, promotional and marketing purposes in any media now known or hereafter devised, in perpetuity, without further notice, approval, payment or consideration. By participating in the Sweepstakes, entrant represents and warrants that entrant is the parent/legal guardian of any minor child appearing or depicted in the Entry and grants the aforesaid rights on said minor child’s behalf and that entrant has obtained the consent of any other family member appearing or depicted in the Entry to the grant of the aforesaid rights on said family member’s behalf.


SELECTION OF WINNER, NOTIFICATION, AND ACCEPTANCE: Each entry will be reviewed by ClassTag. On 05/11/2020, the one (1) grand prize-winning entry will be chosen at random by ClassTag. The winner will be announced on 05/11/2020 via ClassTag Parents Facebook Page ( and the winner will be notified by a Facebook, Instagram, or Twitter comment. Odds of winning depend upon the number of eligible entries received. 


PRIZES: There is one (1) grand prize for Mom consisting of: $150 Door Dash Gift Card, Noise-Cancelling Air Pods (approximate retail value (“ARV”) $249), Williams-Sonoma Essential Oils Collection Deluxe Set (ARV $70), and an Amazon gift card ($30). Total ARV of entire grand prize package: $500


The prize will be delivered as physical items or digital store gift card. The delivery method is at the discretion of ClassTag. Digital Store gift card is subject to its terms and conditions.


Potential Winners are subject to verification by ClassTag whose decisions are final. Potential winners must comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. ClassTag’s selection of potential winners is final. No prize substitution, cash equivalent of prizes, transfers or assignment of prizes is permitted, except by ClassTag who reserves the right to substitute a prize of comparable or greater value, in its sole discretion.


GENERAL CONDITIONS: ClassTag reserves the right to cancel or modify the Sweepstakes if fraud, technical failures or any other factor beyond ClassTag’s reasonable control impairs the integrity of the Sweepstakes, as determined by ClassTag in its sole discretion. ClassTag further reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the Sweepstakes or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other Sweepstakes, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, ClassTag reserves the right to seek damages and costs (including without limitation attorneys’ fees) from any such person to the fullest extent permitted by law. ClassTag’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.


RELEASE AND LIMITATIONS OF LIABILITY: By participating in this Sweepstakes, entrant agrees to release and hold harmless, the Sweepstakes Parties, Twitter, Instagram, Facebook (collectively, “Released Parties”) from and against any claim or cause of action arising out of participation or attempt to participate in the Sweepstakes or receipt or use of any prize or any Sweepstakes or prize related activity. Released Parties are not responsible for and entrants release and hold the Released Parties harmless for: (i) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (ii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iii) unauthorized human intervention in any part of the entry process, winner notification or the Sweepstakes; (iv) electronic or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (v) any injury or damage to persons or property, including but not limited to entrant’s computer, hardware or software, which injury or damage may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use of any prize. Participation in the Sweepstakes also releases ClassTag, its partners including Church & Dwight Co., Inc.,, and the Sweepstakes Administrators and each of their parent companies, subsidiaries and affiliates and each of their employees, officers, directors, and agents (collectively, “Sweepstakes Parties”) from all claims arising out of the use of the Attributes. Consent is irrevocable.


GOVERNING LAW/FORUM SELECTION CLAUSE: Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participants, Sponsor or the Released Parties in connection with the Sweepstakes, shall be resolved individually, without resort to any form of class action, and shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. In addition, any dispute relating to the Sweepstakes (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in New York, New York. Participants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction that they may have. Any and all claims, judgment and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys’ fees, and under no circumstances will a participant be permitted to obtain awards for, and each participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and further waives any and all rights to have damages multiplied or otherwise increased.


This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter or Instagram.


NO PURCHASE NECESSARY. Must be 50 US/DC resident, 18+. Entry period: 05/04/2020 – 05/10/2020. See Official Rules for complete details and other eligibility requirements. Void where prohibited.